The house

About

A design house in Geneva since 2018. Five crafts under one roof, and for each one someone who answers for it to you.

WTTM is a design house in Geneva. We design brands and what they say, build the sites that carry them, and make sure they get found: in that order, because there is no other. A house that cannot write sells decoration; a house that cannot measure sells hope.

01 — the brand

Designed.

Identity

Name, grid, and the rules that hold them.

Print

What gets printed and held.

Editorial & print

02 — the site

Built.

Interface

What is seen, in what order.

Development

Built by us, hosted by us.

03 — the customers

Found.

Digital marketing

Campaigns, measurement, reporting.

The name

Welcome to the Machine

Four letters taken from Pink Floyd: 1975, on the album Wish You Were Here. Roger Waters describes the record industry as a machine that welcomes the artist with open arms, takes him in hand, decides for him what he likes and what he dreams of, and hands back a product smoother than he was. The welcome is warm on the surface; underneath, it is a warning: the machine does not ask who you are, it manufactures you.

We kept the name because we work with machines all day and know exactly what they do better than us, and what they do worse. The asterisk is our mark: one hundred and twenty-one characters, each breathing at its own pace. Not a drawing, not an image.

Designed, built, found: that is the machine.

The way

Neutral, and that is a choice

No house style imposed on you: our choices follow what you sell, and to whom.

Our choices follow what you sell and what you aim for. That is why no two clients leave with the same page, and why we ask a great many questions before drawing anything. An agency you can recognise at a glance has put its own signature in front of yours.

What we decide

Nothing before we know what the brand sells, and to whom. Form comes after, never the reverse.

What we show

Two versions from the first round, opposed on purpose. We tell you which one we back, and why. Never ten, never one.

What we measure

And above all what we do not measure: the visitor who refuses cookies, the phone call, the journey cut between two devices. We would rather say so than inflate a number.

What we refuse

Work we could not measure six months later, and a budget too small to produce a result. We say so on the first call, not the third.

What is yours

Everything, at every moment

Your accounts, your files, your logins: in your name from day one, and handed back in full the day you leave.

Your accounts

Opened in your name from day one, not ours. The history stays with you the day you leave.

Your files

Logos, fonts, usage rules: an address that does not move, espace.wttm.ch, rather than a folder that gets lost.

Your departure

Thirty days’ notice, access handed back within five working days, with a one-page document saying where everything is.

We work from Geneva, Rue Jean-Gutenberg, 3bis, and this is a local trade: what a click costs here, which municipalities answer, which districts switch to English, what Swiss data law actually allows. An agency steering from elsewhere buys the same words without knowing what they are worth on the ground.

A precise question, a project, a quote: the contact page does one thing, and does it well.