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Google Ads

Google ads for people who are searching for what you sell, steered by the number of contacts obtained, not by the budget spent.

We steer by contacts obtained, never by budget spent.

A bigger budget is not a better result: if you can serve five clients a month, producing fifteen meetings damages your brand and your team. We set spend against real capacity, and cut it when it overshoots.

Every campaign points to a dedicated page, never the home page. That is the difference between paying for clicks that leave and clicks that land.

For whomA company whose clients actively search for what it sells.

What landsThe campaigns, the dedicated pages, the measurement setup, and a monthly report in plain language.

Your dashboardespace.wttm.ch: an address of your own, password-protected, where you follow your spend in real time. Not a file emailed once a month: a page that is current when you open it.

How it is steeredBy contact count, not budget. Above your capacity, we lower the cap.

Measurement firstNo franc is spent until a contact has been seen arriving, timestamped. That is a gate, not a step.

What you needA monthly budget, account access, and someone who answers the phone.

You keep an eye on the spend without asking us. Every client has a dashboard at espace.wttm.ch: what went out, what came in, and what we changed this month. An agency that only shows figures in meetings decides when you see them. We do not.

The way

Four steps

The same four steps for all our services. What changes is what you receive at the end.

01

We look

Real demand and its cost per click, before the first franc. We write the threshold below which we will tell you not to launch.

02

We decide

Five or six keywords, not twelve. Twelve never resolve: none reaches the volume that lets you decide.

03

We build

The campaigns, the ads, and one dedicated page per intent. Measurement is in place before spend.

04

We keep it up

A written monthly report: what came in, what we changed, what we still cannot measure.

The limits

What we do not do

What we turn down, and why. Better to read it here than to waste a meeting.

—No spend before measurement worksSpending without measuring is buying blind: after three months nobody knows what worked, and it all starts over. Measurement is a gate, not a step.
—No campaign pointing at the home pageA visitor who typed a precise request and lands on a general page leaves. You paid for the click, not the customer.
—No budget beyond your capacityEvery meeting you cannot honour costs twice: its purchase price, and the impression you leave. We steer by count, not amount.
—No unmanaged automated formatsFormats that decide on their own need a conversion volume most Geneva companies will never reach. They spend fast and learn nothing.

Next in the chain. No campaign makes up for a badly designed brand. Brand identity.

We call you back

Leave a number, we take it from there.

We call back the next working day. No long form, no email sequence.