Services · Designed · Editorial & print

Editorial & print

Annual reports, brochures, posters, cards: laid out, checked on a paper proof, and followed at the printer’s right up to the print run.

A printed document is judged in the hand, under office light, not on a calibrated screen.

We work on paper proofs, on the actual stock, before any print run. A proof costs next to nothing next to a reprint, and it is the only moment where a mistake is free.

We follow the job at the printer: paper, finishing, colour setup. A perfect file badly printed is still a bad print, and nobody looks at the file.

For whomAnnual report, catalogue, poster, stationery, signage, object.

What landsThe layout, the print files, the follow-up at the printer, and the source file.

The printersImprimerie G. Chapuis in Geneva for offset and long runs, the same since 2015; MOO, whose partners we are, for digital and short runs, at preferential rates for our clients.

The print quoteRequested and compared before drawing, not after. We design within a budget, not against it.

DurationTwo to eight weeks depending on page count and rounds of review.

What you needThe copy, or the time for us to write it. And a real delivery date.

Two schools of printing, and we work with both

The choice is not a matter of taste, it is a matter of run length and budget. We tell you which of the two costs you less for the result you want, and sometimes it is the less prestigious one.

Offset · long runs

Imprimerie G. Chapuis, Geneva

A Geneva house that has been printing for close to a century. We have worked with them since 2015: first for OGGO’s print, then for WTTM’s from 2018, and for our clients ever since. This is the road for annual reports, catalogues, books: chosen papers, finishing, colour setup at the press. High setup cost, and a per-copy cost that collapses once volumes rise: exactly the opposite of digital.

Digital · short runs

MOO, our partner

We are MOO partners: our clients get preferential rates on digital printing. This is the road for business cards, short runs, tests, and anything reprinted often. No setup fee: fifty copies cost fifty copies.

In both cases, we deal with the printer, so you don’t have to.

The way

Four steps

The same four steps for all our services. What changes is what you receive at the end.

We look

Format, run length, paper, budget, and reading distance. These five decide the design.

We decide

Two directions laid out on the pages that matter: the cover and a typical spread, not on empty pages.

We build

Full layout, prepared images, files to the printer’s specification.

We keep it up

Proof, setup, run. We are there. And the source file stays with you, for next year’s reprint.

The limits

What we do not do

What we turn down, and why. Better to read it here than to waste a meeting.

—No file sent without a proofA failed run costs twice: wasted paper and lost time. A proof costs a few francs and removes both risks.
—No layout without a print quoteDesigning first and pricing later promises an object we will have to water down. We price first, and the design fits the budget.
—No low-resolution image at large sizeWhat passes on screen shows in print. We would rather change the image than deliver a blur you will be blamed for.
—No source files held backThe working file leaves with the document: the layout, the linked images, and the fonts where their licence allows it. A studio that keeps its sources keeps you: at reprint time, you have to go back through them. What carries your name belongs to you, including what was used to make it.

Next in the chain. Once it is designed, a brand gets built. Website design.

We call you back

Leave a number, we take it from there.

We call back the next working day. No long form, no email sequence.