Services · Found · ChatGPT Ads

ChatGPT Ads

Your ad inside ChatGPT’s answers, at the moment someone describes their problem: we write the target conversations, we steer, we measure.

You do not buy a keyword. There are none: you describe conversations.

A keyword is picked from a list. A conversation is written out: the situation, the words the person actually uses, what they are trying to settle. It is writing work, not selection, and that is where the service is won or lost.

For whomA company whose clients describe a problem before they know what to buy.

What landsThe conversations targeted, the ads and their variants, the measurement in place, and a monthly report in plain language.

Your dashboardespace.wttm.ch: an address of your own, password-protected, where you follow your spend in real time. Not a file emailed once a month: a page that is current when you open it.

The real leverThe way the conversations are written. A category (“Geneva SMEs”) describes nobody. A situation (“new Mac, migration, backups”) describes someone.

When we judgeNot before a thousand impressions and fifteen days. Before that it is noise, not a trend.

What you needA media budget from CHF 200 per week, a site the assistant can read, and someone who answers the phone.

The proof

Our own campaigns are our laboratory

We run our own ChatGPT Ads campaigns. Several formats, several intents, several budgets, and not a demo: real money going out, on accounts that are ours.

There we measure what nobody publishes: how long each step takes, what an ad costs before it returns anything, the default settings that work against the advertiser, and the platform refusals that come with no written explanation. We found the cause by paying for it.

What we learn there, we do not learn on your budget. That is the only reason we sell this service today rather than in six months.

The price

Two stages, two prices, and they are written down

The account is opened in your name, in your currency, and it stays yours. We work in it, we do not own it. The media budget goes to OpenAI directly: we take nothing on it. And this service is run by the team already handling your Meta and Google campaigns: nothing is subcontracted.

The launch

Six weeks

3 900

Once, all included

How the answer engines read your site, and what needs fixing there
The conversations targeted, written out
The account opened in your name, the measurement in place and cross-checked
The ads, their variants, the images
And six weeks of running it: the time it takes for the first figures to mean something

The running

Afterwards

690/ month

One-year commitment, from the seventh week

Conversations and ads revised every month
What does not work cut and replaced
A written monthly report, in plain language
Your dashboard kept up to date

The difference

This is not Google Ads, and it is not Meta

On Google someone types three words: you buy the word. On Meta nobody is searching: you interrupt. Here someone explains a problem over several sentences, the assistant builds an answer, and the ad takes its place inside that answer. Three media, one stage: Found. And the same team.

The way

Four steps

The same four steps for all our services. What changes is what you receive at the end.

We look

What your clients actually say before they buy: the words from the phone, from the emails, from the quote. We write the conversations before we write the ads.

We decide

One intent per group, not four. A group aiming at three situations at once learns nothing about any of them.

We build

The ads and their variants, an image that carries a message and not just a logo, and a landing page that answers the conversation targeted. Measurement is in place before the spend.

We keep it up

Six weeks to learn, then every month: we cut what does not work, we replace it, and we write down what we changed.

The limits

What we do not do

What we turn down, and why. Better to read it here than to waste a meeting.

—No automatic personalisation of your copyThe default setting rewrites your ads, and translates them, without anyone approving them. We switch it off when each group is created. A sentence you have not read is not your sentence.
—No account opened anywhere but hereCountry, currency and time zone are fixed at creation and never change again. An account opened in another country to “get ahead” follows you forever.
—No verdict before a thousand impressions and fifteen daysCutting after three days throws the spend away without having learned anything. Patience here is not a virtue, it is a condition for reading.
—No conversion counted on a clickFor most of our clients the sale is a phone call. We count it on the invoices and on the question asked on the phone, not on a counter that inflates by itself.

Next in the chain. No campaign makes up for a badly designed brand. Brand identity.

We call you back

Leave a number, we take it from there.

We call back the next working day. No long form, no email sequence.